What is commonly known as the image of Rosie the Riveter is, in fact, Geraldine Doyle, a 1942 Michigan factory worker. The poster was designed by J. Howard Miller for the electric company, Westinghouse. Why the poster is often associated to Rosie the Riveter is because she stood as the motivating factor for women to work in place of the men fighting in the Second World War. Rosie the Riveter, known in real life as Rose Will Monroe, helped build US bombers B-29 and B-24.
Rosie the Riveter was a character for propagandas calling out to women to support the US government during the war. The song written by Redd Evans and John Jacob Loeb and entitled “Rosie the Riveter” also accompanied the appearances of Rosie in promotional shows.
The impact on American women of the image of Rosie the Riveter was tremendous. By the year 1944, the number of women who went out to work went up to more than 50%. Although the working conditions were not ideal for many women and while their salaries fell lower than the men’s, the Rosies still persevered in their jobs just to help their husbands, sons and lovers fighting in the war. In the end, Rosie the Riveter paved the way for more women to be accepted in various jobs.
About the We Can Do It! (Rosie the Riveter) Poster
The vintage art poster shows an American woman with a determined face, a wrapped-up hair, and a flexed muscular arm. The woman is dressed in factory work clothes and has a confident and powerful stance. There is also a word balloon at the top of the poster with the writtenstatement, “We can do it!”
Recommendation
Because the vintage art poster is a statement of female power, a lot of women will love keeping their own copies. Feminists, in particular, may treasure the poster as a collector’s item.
We Can Do It! (Rosie the Riveter) Poster
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